Mumbai: The Times of India group has launched its own Bollywood film awards named The Times of India Film Awards (TOIFA). The first TOIFA will be held at Vancouver from April 4 to April 6, 2013 in association with British Columbia. The awards will be held at different venues all over the globe in the coming years.
The award ceremony was launched at Land's End, Bandra by superstar Shah Rukh Khan. Choreographer Shaimak Davar and group performed in the function. The first edition will be conceptualised, scripted, directed and managed by Cineyug Entertainment and will have performances by Shah Rukh Khan, Ranbir Kapoor, Katrina Kaif, Abhishek Bachchan, Anushka Sharma, Shaimak Davar and Priyanka Chopra.