9 October 2012: Country's leading mobile phone manufacturer Micromax has forayed into the consumer durable arena with the launch of LED TVs, home theatres, Blu ray player etc. The company today has introduced six LED TVs, two home theatre systems, a 3D Blu Ray player and a Smart Stick Android dongle.
The LED TVs annoiunced include 24 inch to 55 inch Full HD devices with one 3D model and smartTV models. The televisions are priced from Rs 15,990 to Rs 1,29,990. The company has also launched a Blu ray player which is priced Rs. 6500, two home theatre models priced Rs. 5990 and 6990. Another interesting device launched is a Smart Stick Android dongle which can convert a traditional TV into an Android TV.
The company plans to capture a market share of 8 - 10 percent by the end of the year 2014.
For more details visit http://www.micromaxinfo.com/consumerdurables