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TNS Global Affluent Investor Study 2011: India in Top 5



Mumbai, 7 October 2011: TNS, one of the worlds leading research company has published the reuslts of its Global Affluent Investor study.

According to the study United States ranks as the world's most prosperous country with 31 million affluent households in it.

The top five countries include India, UAE, Singapore, Hong Kong, Sweden. Small, wealthy countries like Luxemburg (29%) and Singapore (20%), there are huge contrasts in markets with large populations; while 27% of the US are affluent this falls to around 1% in India and China.

The survey was conducted based on  interviews with 12,000 people across 24 markets including China, Brazil and India.

Fundamental social shifts are unearthed when examining the demographics of the world’s affluent. While they average 57 years old in North America and Northern Europe, this falls to the early 40s in Australia, Singapore and Hong Kong. While men are the primary decision makers among affluent households in India (80% men) and Central Europe (79%), the balance is spread far more evenly in North America (45% men).

TNS’s findings also demonstrate regional contrasts in terms of what the affluent actually invest in. While the Chinese, Indian and German affluent are keen investors in precious metals (cited by 35%, 33% and 23% of respondents respectively), this falls to just 3% in Sweden, Norway and the Netherlands, and 2% in Denmark and Israel.

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