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Micromax: Now 12th Largest Mobile Phone Brand in World

Micromax the third largest mobile phone manufacturer in India has become the world’s 12th largest handset manufacturer with 1% share globally.

This is the company’s highest ever worldwide ranking. Micromax is now larger than all Japanese brands, including such famous names as Sharp and NEC and it is ahead of Lenovo and closing the gap on Sony Ericsson too.

Micromax sold 4 million handsets worldwide in 2011 so far and it has 8% share in its home market India, making the brand ranked third behind Nokia and Samsung in terms of volumes. Micromax grew 48% annually.

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