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Sony launches X-Reality LED TVs

August 24, 2011, New Delhi: Sony India has launched its new series of LED TVs powered by X-Reality.

X-Reality is an A unique picture engine which gives Sony TVs the best picture quality. All 15 LED TV models are internet enabled, allowing customer to watch, communicate and search the internet. 9 LED TV models are Full HD 3D TVs providing an unparalleled 3D viewing experience.

Sony has also lined up Rs.150 crore marketing investment towards a multi-media brand campaign. Sony also aims to undertake aggressive channel expansion by opening 1,000 new outlets in FY11.

2011 BRAVIA line-up delivers instant access to online entertainment. Providing internet feature right from 22(56 cms) to 65(165 cms) screen size, customer can Watch, Communicate & Search the internet right in the comfort of their home. Sony also has some exclusive internet content such as Sony Entertainment Television video clips, Music Search enabling customers to search artist, album and song information while listening to music tracks and upcoming applications such as Friday Moviez. This line-up also marks the re-birth of 3D HD TVs that delivers outstanding performance in terms of better than ever 3D picture quality.

Sony has made an investment of Rs.150 crore towards 360 degree multi-media campaign “The Rebirth. LED TV”. This will include ATL & BTL activities such as television and print commercial, online, PR, outdoor and shop-front. Not only this, Sony plans to enhance its existing distribution network to 6,000 in FY11, up from 5,000 outlets last year.

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