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Idea 3G Population Control Video No Aabaadi No Barbaadi

Mumbai, 27 July 2011: Leading mobile network provider Idea has launched its new television advertising campaign targeted on Population explosion.

The new Idea 3G ad portrays 3G technology as an alternative entertainment package for recreational sex. The campaign is based on the same What an Idea Sirji tagline by Abhisekh Bachchan offers new catchprases too - No Baby Only 3G, etc

Watch the Idea 3G Population Control Campaign Video

The video has evoked mixed response from viewers.

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