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All-New Ford Fiesta launched in India

NEW DELHI, 20 July 2011: Ford India has launched its global sedan, the All-New Fiesta in India. The premium sedan, since its reveal earlier this year, has grabbed the attention of car buyers in India with its engaging and intuitive passenger communication technology. The globally evolved product brings to its segment a new meaning to passenger safety, delivers class-leading fuel efficiency and comes with first-in-segment smart features such as cruise control, electric power assisted steering (EPAS) and Advanced Bluetooth Voice Control.

Ford India today also introduced its first-ever 1.5-litre powertrains – 1.5 L Ti-VCT and 1.5 L Duratorq TDCi engines that will drive the premium sedan. The engines are designed and tuned to deliver an uncompromising razor-sharp performance, addictive drivability and best-in-class fuel efficiency. Both powertrains will be manufactured in Ford India’s state-of-the-art engine plant at Maraimalai Nagar.

The All-New Fiesta is available in four premium trims, across eight variants – Style, Trend, Titanium and Titanium Plus, with both petrol and diesel powertrain options in manual transmission. The 1.5 L Ti-VCT Style is priced at Rs. 823,500 (ex-showroom, Delhi) and the 1.5 L Duratorq TDCi Titanium Plus at Rs. 10,42,200 (ex-showroom, Delhi). Ford India is offering Anti-Lock Brake System (ABS), electronic brakeforce distribution (EBD), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options.

The All-New Fiesta is being launched in seven exciting colours – Diamond White, Moondust Silver, Sea Grey, Chill, Panther Black, Squeeze and Kinetic Blue.

Powered by all-new fuel-efficient 1.5 L Ti-VCT and 1.5 L Duratorq TDCi powertrains developed for India and built in Chennai, the new sedan delivers excellent handling in city as well as highway conditions, without sacrificing its essentially sporty character.
Ford India offers a hassle-free service and ownership experience with the All-New Fiesta through its 189 3S grade sales and service outlets in 107 Indian cities.

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