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Zee TV New Logo, Slogan

Mumbai, 21 June 2011: Zee TV, India's leading Hindi entertainment channel has launched its new brand identity featuring a new logo with a slogan 'Umeed Se Saje Zindagi'.

The new logo, packaging and positioning was unveiled in the event 'Umeed ka Naya Chehra' that will be telecast on 19th June 2011 at 9 pm on Zee TV.

Zee TV is known for its popular shows like Saat Phere, Betiyaan, Kasam Se etc. Current shows such as Pavitra Rishta, Dance India Dance, Jhansi ki Rani, Agle Janam Mohe Bitiya hi Kijo etc also has wide audience.

View the Logo here

Developed by the in-house team, Zee TV's aqua blue colour new logo features a stylish font. The new age design with its upward flourish signifies the upward movement of desires and wishes. The abstract form of the 'Z' and vibrancy of aqua blue bring in modernity and freshness to the brand. “The unshackling of the 'Z' from the box symbolizes today's woman's zest for life and confidence to go out in the world beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope and depicts a more dynamic and spirited

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