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Sharman Joshi the new 7up Fido Dido

PepsiCo India has appointed Bollywood star, Sharman Joshi as the brand ambassador of 7UP.

Sharman Joshi will be seen in advertisements of 7up with a new tag line ‘Gussa Hatao, Chill Machao’ directed by Rajkumar Hirani of Munnabhai / 3 Idiots fame

7up has been advertising with its brand image the historic Fido Dido in India and all over the world. Sharman Joshi's incorporation as the brand ambassador will be an end to the cartoon character.

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