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Tata Aria launched with Pride, Prestige, Pleasure variants

Tata Motors has launched the Tata Aria, the first Indian four-wheel drive Crossover, a luxurious creation with the finesse of a sedan and the muscle of an SUV all blended in one car.

The Aria is being launched in three trim levels, all with selectable Adapterra 4x4 – the Aria Pride at the top end, the Aria Prestige and the Aria Pleasure.

Tata Aria priced between Rs. 12.91 lakhs to Rs. 15.50 lakhs (ex-showroom New Delhi)

The prices of the Aria are:

(All prices are ex-showroom in Rs. Lakhs)
Variant Delhi Bengaluru Chennai Kolkata Mumbai
Aria Pride (Leather upholstery) 15.50 15.58 15.45 15.52 15.85
Aria Prestige (Leather upholstery) 14.50 14.57 14.45 14.52 14.82
Aria Prestige (Fabric upholstery) 14.13 14.19 14.08 14.15 14.44
Aria Pleasure (Fabric upholstery) 12.91 12.96 12.86 12.93 13.18

The Aria comes in eight attractive colour options. The Aria is being made available, to begin with, in 25 cities through 69 dealerships.

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