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Idea KBC: 'Kaun Banega Crorepati' powered by Idea Phone lines

Idea Cellular will be the Telecom partner of the fourth season of 'Kaun Banega Crorepati' (KBC) to be hosted by superstar Amitabh Bachchan.

KBC phone and SMS lines, powered by Idea, have been announced open for all Indian citizens, residing in India and of 18 years or above, for registering for the show. The first 7 Questions of KBC will be open for public response till August 9th 20:59:59 Hrs.

Additionally, 7 Crore Idea subscribers across the country can access 'Idea Pass' to register for the show. An exclusive offer for Idea subscribers, 'Idea Pass' will enable users to register for 5 days more, between 21:00:00 Hrs on August 11th, 2010 till 20:59:59 Hrs on August 16th, 2010, in addition to the general dates of registration. While accessing through Idea Pass, Idea subscribers need to respond to 5 exclusive Questions of KBC on the specially designed IVR by dialing '55456' (Add '01-04' for the answer Options A-D. For eg. '5545601' for 'A'). Idea subscribers can also SMS their response to the short code 55456.

'Idea' signature tune will be used in the lifeline 'Phone-a-friend' in KBC too.

In return Amitabh Bachchan's voice will be displayed Idea voice response and will be available for download as Dialer Tones.

IDEA Cellular has also planned to launch a range of special KBC VAS packs and KBC Game exclusively for Idea subscribers. The new initiatives will be rolled out in a phased manner throughout the build-up period and after the show goes on-air in October 2010.

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