STAR CJ Network India has launched STAR CJ Alive, a 24-hour home shopping channel.
STAR CJ Network India Pvt. Ltd. (STAR CJ) is a joint venture between STAR Asia and the South Korean home shopping major, CJ O Shopping Co. Ltd.
The Star CJ pilot project was launched succesfully earlier in STAR Utsav. The channel will be available in 40 cities at Maharashtra, Delhi NCR, Punjab, Haryana and Chandigarh.
The new channel aims to compete with the exising home shopping channel HomeShop18 by Network 18.