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Earth Hour 2010 India Day, Time Delhi, Mumbai, Bangalore

Earth Hour 2010 March 27 from 8.30 p.m. to 9.30 p.m Worldwide. Abhisekh Bachchan Brand Ambassador India

The national capital will observe the Earth Hour once again this year and Delhi Chief Minister Sheila Dikshit Wednesday appealed to residents to turn off lights for an hour on March 27.

"Delhi was the lead city for Earth Hour 2009 when India joined this global campaign. Several historical buildings, office complexes, RWAs, shopping centers and hotels switched off in support, resulting in close to 750 MW power saving in Delhi alone," Dikshit said at the launch of the campaign here.

"I hope that Delhi along with other cities across the country will take Earth Hour to newer heights by generating larger savings and sending a strong message to stress the need to shift to a sustainable and low carbon development path," she added.

The chief minister quipped that Delhiites would be "willing to have a candle light dinner March 27."

Bollywood star Abhishek Bachchan who is the brand ambassador of this World Wide Fund for Nature (WWF) initiative also enthused Delhi to 'act responsibly'.

"As responsible citizens of this planet, it is extremely crucial for us to address the colossal problem of climate change through ensuring responsible action and adopting a sustainable way of life... It is time that we take a collective pledge to 'switch on' our minds and take one simple step to switch off the lights March 27 from 8.30 to 9:30 p.m.," Bachchan told reporters.

WWF India's chief executive officer Ravi Singh said that Earth Hour 2009 was "the largest climate action in history" and this year the campaign will be joined by 92 countries and 878 cities.

"It was heartening to receive tremendous support for the campaign from all sections of the society all across India. It symbolizes the aspirations and willingness of our citizens to adopt a more sustainable lifestyle. We hope the campaign this year will cross greater boundaries and inspire several more citizens to take decisive and collective action towards protecting our environment," Singh said.

Actor Abhishek Bachchan has urged Indians to switch off lights for one hour on March 27 as part of WWF's Earth Hour 2010 campaign to support action on climate change. He says he will also request the film fraternity to stop shooting schedules during that period.

"People really need to be educated about about power conservation. I pledge my and my family's support to this initiative. I will, in my power, do whatever to save electricity and will request my friends in the film industry to shut down shootings in studios during the Earth Hour," Abhishek told reporters here Wednesday.

The Earth Hour, which is a concept that originated through WWF in Sydney in 2007, will be observed worldwide March 27 from 8.30 p.m. to 9.30 p.m. The actor has been appointed the Indian brand ambassador for this year's Earth Hour campaign.

Abhishek also suggested ways to save electricity on a daily basis.

"When you finish charging your phone, don't just unplug your phone, switch off the charger from the main switch as well. Switch off your TV from the main plug when it's not in use. Keep your car engine off while on a red light. These are just little ways in which we can do a lot to conserve energy," he said.

In India, 15 cities including Delhi, Mumbai and Bangalore, have pledged their support for the campaign, which led to conservation of 700 MW of electricity in Delhi last year, said Chief Minister Shiela Dikshit, who was also present at the event.


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