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Videocon New Logo and Brand Identity unveiled by Shahrukh khan - Videocon 'Experience change'

Opening itself to a new foray of change, Videocon, the leading consumer durables company has unveiled a new brand identity and logo which was launched by the leading Bollywood star Shahrukh khan in LA, USA.

The new identity and logo is based on the consumer-centric approach of the brand and its positioning to be closer to the consumers heart - both in terms of its values and philosophies, as well as its servicing aspects. The brand make-over is aimed at Youth-minded consumers who have a new global mind-set.

Videocon New Logo

Videocon Old Logo

The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, 'Experience change'. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company's ecology drive.

Source: Videocon website

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