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Idea launches 'Dada' ad campaign www.dadakiduvidha.com

After the ZooZoos from Vodafone which was an instant hit in the advertising space, its the turn of IDEA Cellular. IDEA Cellular has launched its latest Marketing Innovation - 'Dada' to connect with audience from the East.


'Dada' - the 'dhoti kurta' clad, long-haired,easy going, happy-go-lucky character is IDEA Cellular's latest innovation in the Digital space!

Idea has created a series of films featuring the virtual character Dada, who hails from the North East.

IDEA has created a portal www.dadakiduvidha.com which will carry interesting stories about Dada.

In the first film, Dada plays a Tour Guide who is not well aware about history, current affairs, and general information about the city of Puri in Orissa, but makes up for it with his affable nature.

Idea has been doing well with Abhisekh Bachchan centered advertisements, the need of the Dada campaign is not clear. May be Dada is their 'idea' to capture the virtual wave created by the Vodafone ZooZoos.

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