SMS 2.0 is an upgradation of the present SMS (Short Messaging Service) available in the cellphones.

The normal SMS function available in the phone permits text messages, picture messages etc. In SMS 2.0 converge messaging, images, content and advertising into one interactive application. SMS 2.0 is a service that adds colour to text messages as well as contextual news items on the messaging menu screen.

The SMS2.0 application gives the consumer access to an enhanced experience at no additional cost and with no change in the behaviour of the mobile handset. It offers a bouquet of experience to the consumer.

The message personalization options include additional features like composing sending messages with a variety of text and background colours and interesting emoticons. The content experience is driven around leveraging the eyeball assured nature of SMS, and delivering user relevant content (like News, Jokes, Movie updates, Cricket, Astrology etc.) which is seamlessly integrated into the messaging experience.


The SMS 2.0 application was developed by UK-based Affle. The technology is served overseas by Singapore based mobile operator MobileOne Ltd (M1).

Airtel became the first cellular operator to roll out SMS 2.0 in India

Bharti Airtel, India’s largest mobile phone operator, has launched the SMS 2.0 in India by tie-up with Affle.

The SMS2.0 application is a ‘Free Upgrade’ to the regular SMS application. To download SMS2.0, the Airtel customer simply sends “SMS2” to 543210. There is no charge for downloading and for subsequent content delivery on this platform; the SMS charges remain unchanged and according to the existing mobile plan.

Affle, the inventor of this technology has invested significant R&D efforts to ensure that this application adds huge value to users. This has been validated by the positive user feedback during the SMS2.0 pilot in Delhi and NCR which started in June 2007.

Impact of SMS 2.0 in Advertising Media
SMS 2.0 will have an immediate impact in the advertising and marketing field as any other form of advertising media does. This will enable the advertiser to launch context based marketing techniques through the mobile phones

Features of SMS 2.0
Enhanced Features – The SMS2.0 upgrade provides enhanced messaging features to the user, leading to greater personalization for the SMS window, e.g. variety of text colours, background colours, fun emoticons etc.

Contextual Content – SMS2.0 serves free content to the user, contextual to the interest areas selected by him. This content is served as a small teaser on the Message Compose/Read window, and a Full Screen, which appears along with the Message Sent/Sending Window.

Ease of Discovery – The SMS2.0 application resides as a default SMS application, and thus is very easy for the user to discover without any additional training
Free for Users – SMS2.0 offers a better-upgraded SMS experience to users, at the cost of their regular SMS. Thus SMSing is now more trendy, fun and informative and costs just the same

"Eternity is a very long time, especially towards the end."
Stephen Hawking

An official NASA photograph has cropped up many questions after what seems to be a woman-like figure was captured by Spirit, NASA's Mars explorer robot.


Men Are from Mars, Women Are from Venus is a celebrated book by John Gray. The book offers many suggestions for improving husband-wife relationships by understanding the communication style and emotional needs. In this book men and women are as different as beings from other planets. Men are compared to Mars and Women to Venus
Martians have power in them and Venetians have Beauty.

Now NASA has questioned the title of the book. It has published a picture of a woman figure in a walking posture captured by 'Spririt' in Mars. Glad News for women, from now onwards woman can also be from Mars too.

www and dot com are one of the most used terms when typing an url in the address bar. As we all know the www relates to the world wide web and ‘.com’ is the most popular domain name extension. We are familiar with www.google.com and www.yahoo.com. But do you know that there is a website with no domain name?, i.e, www.com . Yes of course there is a website. If you don’t believe just type www.com in your address bar and enter. You may be wondering how this site has been functioning just with a www and a dot com and without a valid domain name. The truth is that the site has a domain name and it is www. These website people was too good in coining a domain name that actually resembled the www prefix, thereby making it look so unique among the different urls in the internet. You can clarify this by typing www.www.com in your address bar.

About www.com
www.com operated by Original Web Ventures Inc., offers services like domain registration, email provider, web hosting, search engine, revenue generation operations, the place for people to register domains, open email accounts, host websites etc.

At last BSNL looses its No.1 stand. Idea Mobile has overtaken BSNL in number of connections in Kerala circle. Vodafone (earlier Hutch) remains third and Airtel fourth after the end of 2007

Number of subscribers during the past three months
Kerala OCT 07 NOV 07 DEC 07
Idea Mobile Comm 2254282 2306971 2400727
Vodafone Essar 1555045 1641638 1716742
Bharti Airtel 1331911 1380078 1427107
BSNL 2086142 2101224 2108001

source: Cellular Operators Association of India